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Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
There is one key differentiating factor between typical buyer personas & buyer profiles and its absence in your sales and marketing foundation can say a lot about the company’s approach to its customers; perhaps even it’s future success. Let’s first take a look at the elements that make up both a buyer profile and a […]
Personalization Code & Its Role In Today’s Business Environment We live in the most user-centric era yet. Far beyond the belief that “the customer is always right”, companies now strive to cater the entire purchase experience (or series of experiences) to the personal needs and interests of each individual; ushering in what has been coined […]
We’ve all experienced it – looking through our email or scrolling through the feed of our favourite social networking site and we come across a message that is so far out there, so disengaged from our interests, situation or who we are as a person/consumer/purchaser that we are left wondering “how did I get on […]
Experiencing The Use of Website Tracking Codes Have you ever been perusing a familiar website, one where you may have joined the mailing list at some point and you find yourself looking through their products, and services before making your way over to the pricing page; only to receive an email from this company 10 […]
Social media marketing has to be one of the marketing areas small, medium and even large organizations struggle with the most. When to post, what to post, where to post it, how to post it; what medium and most importantly what is the ROI on all of these efforts? These are all common questions companies […]
“The key to successful usage of the pop-up box, as with all aspects of marketing, is the ability to pivot from your perspective and step into your customer’s shoes, how does this scenario look from their point of view? Have you intrigued them enough to join your mailing list? Have you shown them enough value […]
Wouldn’t it be amazing if there was a way for you to tell who your most engaged clients or prospects are at any given moment? To be able to tell who is exploring your website, email promotions, and content? Who is most likely to purchase from you, or even, dare I say it become an […]
“By running retargeting efforts through a marketing automation platform you are able to create audience segments based on demographics, geographic, firmographics, engagement levels and areas of interest. This allows you to customize the retargeting ads that are displayed to each segmented audience, delivering a highly personalized and relevant experience for your clients and prospects.” Have […]
Dating Skills Could Be The Key To Revolutionizing Your Lead Generation Strategies “The lead generation process is very similar to the beginning stages of a relationship, where the level of comfort and intimacy is built over a period of time through a number of pleasant and mutually rewarding experiences, where each party feels the […]
“By automating these communications you can ensure you are delivering personalized, tailored experiences in real-time, reaching each user with the right message at the most crucial moment in the decision-making process.” Is Email Part of Your Marketing Mix? The majority of marketing automation platforms are primarily focussed on email marketing, and for good reason, as […]
“Consider marketing automation as the next great addition to your team; an addition that can be inexpensive and can scale as needed, allowing your business unlimited growth.” The most common feedback I have received regarding marketing automation from small business owners (or those looking to launch a new business), is that it is just one […]
