Entrepreneurs Connect Series – How To Market a Startup: 10 Ways To Bootstrap Your Funnel For Success
Hosted by the City of Brampton
Event Summary:
As Entrepreneurs, we are accustomed to taking the roads less traveled. We realize that our ruthless pursuit to achieve success requires vision, passion, and creativity. We aren’t afraid to step outside the box of normality, to develop new skills and to discover new methodologies in order to reach our goal – usually throwing out the rule book in the process. One thing we universally understand is the need to do more while spending less – why should our approach to marketing be any different?
In this session, we will explore how to formulate the marketing foundation for your start-up and examine how to optimize your conversion funnel, allowing you to walk away with actionable tasks to implement – building from the ground up.
Learning Objectives:
• Elements of a successful marketing foundation
• Structuring a scalable conversion funnel
• Applying the icing on the cake – pushing strategic traffic into your funnel through advertising
• Fun interactive assessment of your current marketing foundation
Top 10 Tips:
1) Your number one sales tool – creating a high impact, low-cost website
2) Determining your basecamp – CRM, email marketing & marketing automation solutions
3) Putting yourself on the map – Google’s free suite of tools
4) Knowing your prospects better than they know themselves – gathering buyer insights & feedback
5)Keeping the conversation flowing with on-demand communication channels & why Facebook is not one
6) How to get social – exploring social media’s place in the funnel
7) Strategically stalking lost prospects with retargeting & remarketing
8) Determining high-value touch points – maximize your conversion efforts
9) The icing on the cake – pushing strategic traffic into your funnel
10) Measuring success – knowing where to invest your time