marketing

Top 5 Books For Successful Innovation

by Stephanie Wilding December 30, 2018 Uncategorized

Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and

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Buyer Personas vs. Profiles

Buyer Personas vs. Profiles: How To Win More Sales

by Stephanie Wilding September 09, 2018 Uncategorized

There is one key differentiating factor between typical buyer personas & buyer profiles and its absence in your sales and

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What is Personalization Code & How To Use It

What is Personalization Code & How To Use It

by Stephanie Wilding July 10, 2018 Uncategorized

Personalization Code & Its Role In Today’s Business Environment We live in the most user-centric era yet. Far beyond the

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Audience Segmentation: How To Build A Foundation of Success

Audience Segmentation: How To Build A Foundation of Success

by Stephanie Wilding July 10, 2018 Uncategorized

We’ve all experienced it – looking through our email or scrolling through the feed of our favourite social networking site

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Website Tracking Codes: How To Unlock Your Top Conversion Paths

Website Tracking Codes: How To Unlock Your Top Conversion Paths

by Stephanie Wilding July 08, 2018 Uncategorized

Experiencing The Use of Website Tracking Codes Have you ever been perusing a familiar website, one where you may have

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Have You Mastered The Fine Art Of The Pop-up?

Have You Mastered The Fine Art Of The Pop-up?

by Stephanie Wilding July 08, 2018 Uncategorized

“The key to successful usage of the pop-up box, as with all aspects of marketing, is the ability to pivot

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